It started in the early 2000s, when people—in return for having access to Google products and seeing more relevant ads—allowed Google to have all their data.

Today, Google provides marketers with so much of your personal data that we can infer more about you from it than from any camera or microphone.

There have never been more opportunities for marketers exploit your data. Today, 40,000 Google search queries are conducted every second. That’s 3.5 billion searches per day, 1.2 trillion searches per year.

When you search on Google, your query travels to a data center, where up to 1,000 computers work together to retrieve the results and send them back to you. This whole process usually happens in less than one fifth of a second.

Most people don’t realize that while this is all going on, an even faster and more mysterious process is happening behind the scenes: An auction is taking place.

Every internet search contains keywords, and the keywords you just entered into Google are fought over by advertisers. Each advertiser who offers a product related to your keywords wants its ad to be seen and clicked.

Then, like cartoon toys scrambling to get back in the right order before their owner throws on the light, the ads finalize their positions before your customized results page loads on your screen.

Generally, your first four search results — what you see before having to scroll down — are all paid advertisements. If you didn’t know this, you’re not alone. More than 50 percent of people between the ages of 18–34 can’t differentiate between an ad and an organic result on Google. For those over 35, that percentage grows proportionally higher. (To maximize this percentage, Google is always testing to find ad visuals that blend in best with organic results.)

Once you click on an ad, your information passes through to search engine marketers, where it’s forever stored in our AdWords account, never to be erased.

In case you were starting to feel a semblance of happiness, what with the holidays around the corner, here is a complete checklist of everything Google knows about you—thereby all the ways we track you—as of December 2018:

  • Your age
  • Your income
  • Your gender
  • Your parental status
  • Your relationship status
  • Your browsing history (long term and short term)
  • Your device (phone, tablet, desktop, TV)
  • Your physical location
  • The age of your baby (toddler, infant, etc.)
  • How well you did in high school
  • The degree you hold
  • The time (of day) of your Google usage
  • The language you speak
  • Whether you’ve just had a major life event
  • Your home ownership status
  • Your mobile carrier
  • The exact words you enter into Google search
  • The context, and topics, of the websites you visit
  • The products you buy
  • The products you have almost bought
  • Your Wi-Fi type
  • Your proximity to a cell tower
  • Your app installation history
  • The amount of time you spend on certain apps
  • Your operating system
  • The contents of your email
  • The time you spend on certain websites
  • Whether you’re moving (e.g., into a new home)
  • Whether you’re moving (e.g., walking, or on a train)
For as long as you’ve been using Google, Google has been building a “citizen profile” on you. This profile contains:
  • Your voice search history
  • Every Google search you’ve ever made
  • Every ad you’ve ever seen or clicked on
  • Every place you’ve been in the last year
  • Every image you’ve ever saved
  • Every email you’ve ever sent
In 2019, we will be coming close to realizing the holy grail of search engine marketing: multi-device attribution. When this tech is realized, ads will follow searchers seamlessly, not only across channels (e.g., social, organic, and email), but across devices (e.g., from mobile to tablet to laptop to TV to desktop).

Depending on your brand loyalty, for example, your TV will emit a hyper-frequency during certain commercials. Undetectable by your obsolete human ear, this signal can only be picked up by a nearby cell phone. If a Nike commercial plays on your TV, and then you pick up your phone and Google “Nike shoes,” your conversion path has been linked from TV to phone.

Marketers already know if you’re a daily commuter. And they show you ads for products that daily commuters would be interested in buying — like headphones, pre-worn leather laptop bags, and handkerchiefs to hoarsely sob into. How do marketers know you’re a commuter? Easy: The frequency your cell phone pings passing cell towers. If the pings occur close together, a marketer can conclude that you’re standing in an object moving at a great rate of speed, with infrequent interruptions. Also known as a train. (If it’s the Long Island Railroad you’re riding, interruptions might be frequent. Heh).

In order to provide marketers with in-store (offline) sales data for their clients’ products, Google acquires (pays millions for) Mastercard credit card data to inform marketers about what you’re buying. As for Google’s third-party partnerships, they record about 70 percent of credit and debit card sales in the U.S. We will look back on this number and consider it quaint.

Search for a product on your phone, and then physically walk into a store. Do that, in that order, and chances are Google has turned on your phone’s GPS without your knowledge. They do this in order to connect your ad click and your in-store purchase.

Did you know Waze, the app that targets ads to drivers, once caused someone to drive into a lake?

Autonomous televisions, devices plotting against you, cars sinking to the bottom of lakes… Don’t let anyone tell you it’s not as bad as it seems.

Back in December 2008, Hal Roberts, a fellow at the Berkman Klein Center for Internet & Society at Harvard, spoke about Google Ads as a form of “gray surveillance.” Roberts described Google as “a system of collective intelligence” that, along with marketers, hoarded and exploited your data.

But unlike other forms of surveillance, Google couldn’t kill you with it, or throw you in jail.

Google Ads was gray surveillance because the exploitation, Roberts said, was hard to detect on the individual level. But, he said, it was already playing “a central role in the creation of social discourse online.”

Ten years later, the exploitation on Google Ads is even harder to detect. Despite the surveillance bleeding into nearly every aspect of our lives, there’s little information available to the public about what’s really going on.
 
Source: This article was published originally on Noteworthy - The Journal Blog by Patrick Berlinquette.


Artificial intelligence (AI), as a recruitment tool, has been rapidly rising and revolutionizing the recruiting process.

Similarly to sales representatives and marketers that had profited from automation tools such as HubSpot and Salesforce, recruiters are now progressively turning to AI for hiring talents.

Today, the recruitment automation scene incorporates approximately 70 different types of tools such as Gusto, Culture Amp, Luminoso, Smashfly,  BreezyHR, and more.

Far from having reached our human cognitive abilities, the potential of AI-based tools in the recruitment process appears to be huge. So, will AI contribute to a higher level of success for recruiters?

Read Full Story Here

Whenever someone comes to your house, you want to put your best foot forward and leave a good impression on them. You wouldn’t invite people over to your house, if it was messy, and not give them the proper treatment, such as food, drinks etc. Well, the same attitude reigns true for your website.

When a visitor comes to your website, you only have a matter of seconds, to grab their attention. Studies have shown, that the average web visitor will read around 20% of the text on the page. If your website is messy, with things all over the place, lacks a call to action or clear message, then you can expect your visitors to not stick around for very long.

Below are 7 ways that you can improve your website, whether it’s for extra conversions, readers or the like. 

READ FULL STORY HERE



Simple solution to disable annoying windows 10 update.


Note: Hello viewers we don’t recommend to disable windows 10 update, because Microsoft updates their operating system to provide safety and security to their users.


More and more hospitals and physicians are choosing to move away from paper medical filing systems and gain the benefits of electronic medical records imaging systems, which offers quick and easy as well as multiple, simultaneous access to patient medical records, charts and medical histories of patients to all medical care providers, without having to search files or wait for clerks to get the information.

Replacement of paper based medical filing systems with document management system, including clinical, administrative and financial information, with electronic retention and disposal medical records systems provide a consolidated workflow and efficiency system. Better document organization and faster retrieval and re-filing medical records are also benefits of electronic medical records systems. Reduction of paper to be stored is also significant, as well as freeing of office space for uses other than medical record storage systems, are also important benefits of electronic medical records management, as medical records stored in digital format take up little room.

In addition to the above improvements, there is also improvement in confidentiality, as medical records are protected based on hospital-defined rules and user profiles, and all the files can be secured at document level with password security when medical electronic document imaging and management is used. This security helps keep a practice in compliance with the Gramm-Leach-Bliley Act, which addresses "patient privacy issues", and the Health Insurance Portability and Accountability Act (HIPAA), which addresses sharing electronic information.

There are many technologies that have already made their prominent mark in 2018 and are only a few more applications away from becoming mainstream. These emerging technologies are changing the way we work and interact with others. These technologies revolutionizing the way we do business and making high-tech approaches an integral part of our lives and also reshaping the career space.

Read Full Story on Knowlab

The anonymity on the Internet has been drastically reduced with the appearance of Social Networks and and the public domain sites that asks for the personal information. And popular conventional search engines such as Google and Yahoo, stores users geographical location to display the results. And there are browsers which stores users information in so many ways. In this post we are discussing the best Anonymous browsers that you can use for private web browsing.
Read the updated Version Here