It started in the early 2000s, when people—in return for having access to Google products and seeing more relevant ads—allowed Google to have all their data.

Today, Google provides marketers with so much of your personal data that we can infer more about you from it than from any camera or microphone.

There have never been more opportunities for marketers exploit your data. Today, 40,000 Google search queries are conducted every second. That’s 3.5 billion searches per day, 1.2 trillion searches per year.

When you search on Google, your query travels to a data center, where up to 1,000 computers work together to retrieve the results and send them back to you. This whole process usually happens in less than one fifth of a second.

Most people don’t realize that while this is all going on, an even faster and more mysterious process is happening behind the scenes: An auction is taking place.

Every internet search contains keywords, and the keywords you just entered into Google are fought over by advertisers. Each advertiser who offers a product related to your keywords wants its ad to be seen and clicked.

Then, like cartoon toys scrambling to get back in the right order before their owner throws on the light, the ads finalize their positions before your customized results page loads on your screen.

Generally, your first four search results — what you see before having to scroll down — are all paid advertisements. If you didn’t know this, you’re not alone. More than 50 percent of people between the ages of 18–34 can’t differentiate between an ad and an organic result on Google. For those over 35, that percentage grows proportionally higher. (To maximize this percentage, Google is always testing to find ad visuals that blend in best with organic results.)

Once you click on an ad, your information passes through to search engine marketers, where it’s forever stored in our AdWords account, never to be erased.

In case you were starting to feel a semblance of happiness, what with the holidays around the corner, here is a complete checklist of everything Google knows about you—thereby all the ways we track you—as of December 2018:

  • Your age
  • Your income
  • Your gender
  • Your parental status
  • Your relationship status
  • Your browsing history (long term and short term)
  • Your device (phone, tablet, desktop, TV)
  • Your physical location
  • The age of your baby (toddler, infant, etc.)
  • How well you did in high school
  • The degree you hold
  • The time (of day) of your Google usage
  • The language you speak
  • Whether you’ve just had a major life event
  • Your home ownership status
  • Your mobile carrier
  • The exact words you enter into Google search
  • The context, and topics, of the websites you visit
  • The products you buy
  • The products you have almost bought
  • Your Wi-Fi type
  • Your proximity to a cell tower
  • Your app installation history
  • The amount of time you spend on certain apps
  • Your operating system
  • The contents of your email
  • The time you spend on certain websites
  • Whether you’re moving (e.g., into a new home)
  • Whether you’re moving (e.g., walking, or on a train)
For as long as you’ve been using Google, Google has been building a “citizen profile” on you. This profile contains:
  • Your voice search history
  • Every Google search you’ve ever made
  • Every ad you’ve ever seen or clicked on
  • Every place you’ve been in the last year
  • Every image you’ve ever saved
  • Every email you’ve ever sent
In 2019, we will be coming close to realizing the holy grail of search engine marketing: multi-device attribution. When this tech is realized, ads will follow searchers seamlessly, not only across channels (e.g., social, organic, and email), but across devices (e.g., from mobile to tablet to laptop to TV to desktop).

Depending on your brand loyalty, for example, your TV will emit a hyper-frequency during certain commercials. Undetectable by your obsolete human ear, this signal can only be picked up by a nearby cell phone. If a Nike commercial plays on your TV, and then you pick up your phone and Google “Nike shoes,” your conversion path has been linked from TV to phone.

Marketers already know if you’re a daily commuter. And they show you ads for products that daily commuters would be interested in buying — like headphones, pre-worn leather laptop bags, and handkerchiefs to hoarsely sob into. How do marketers know you’re a commuter? Easy: The frequency your cell phone pings passing cell towers. If the pings occur close together, a marketer can conclude that you’re standing in an object moving at a great rate of speed, with infrequent interruptions. Also known as a train. (If it’s the Long Island Railroad you’re riding, interruptions might be frequent. Heh).

In order to provide marketers with in-store (offline) sales data for their clients’ products, Google acquires (pays millions for) Mastercard credit card data to inform marketers about what you’re buying. As for Google’s third-party partnerships, they record about 70 percent of credit and debit card sales in the U.S. We will look back on this number and consider it quaint.

Search for a product on your phone, and then physically walk into a store. Do that, in that order, and chances are Google has turned on your phone’s GPS without your knowledge. They do this in order to connect your ad click and your in-store purchase.

Did you know Waze, the app that targets ads to drivers, once caused someone to drive into a lake?

Autonomous televisions, devices plotting against you, cars sinking to the bottom of lakes… Don’t let anyone tell you it’s not as bad as it seems.

Back in December 2008, Hal Roberts, a fellow at the Berkman Klein Center for Internet & Society at Harvard, spoke about Google Ads as a form of “gray surveillance.” Roberts described Google as “a system of collective intelligence” that, along with marketers, hoarded and exploited your data.

But unlike other forms of surveillance, Google couldn’t kill you with it, or throw you in jail.

Google Ads was gray surveillance because the exploitation, Roberts said, was hard to detect on the individual level. But, he said, it was already playing “a central role in the creation of social discourse online.”

Ten years later, the exploitation on Google Ads is even harder to detect. Despite the surveillance bleeding into nearly every aspect of our lives, there’s little information available to the public about what’s really going on.
Source: This article was published originally on Noteworthy - The Journal Blog by Patrick Berlinquette.

Artificial intelligence (AI), as a recruitment tool, has been rapidly rising and revolutionizing the recruiting process.

Similarly to sales representatives and marketers that had profited from automation tools such as HubSpot and Salesforce, recruiters are now progressively turning to AI for hiring talents.

Today, the recruitment automation scene incorporates approximately 70 different types of tools such as Gusto, Culture Amp, Luminoso, Smashfly,  BreezyHR, and more.

Far from having reached our human cognitive abilities, the potential of AI-based tools in the recruitment process appears to be huge. So, will AI contribute to a higher level of success for recruiters?

The Benefits of Using AI for Recruitment

1. Saving Recruiters’ Time

Screening resumes and shortlisting candidates is one of the most tedious processes in recruiting. Entelo’s 2018 recruiting trends report revealed that hiring managers spend an average of 12 to 13 hours a week to source candidates for a single position! AI’s capacity to break down and analyze big data enables recruiters to filter and shortlist candidates in a much faster and effective way.

Other than automating tedious and monotonous tasks, some AI tools enable recruiters to better grasp a candidate’s actual skills. For instance, Vervoe is a platform which is focused on immersive skill testing for positions such as sales development, customer service, and more.

There are also some AI-based tools such as Talytica that looks for emotional cues by analyzing a candidate’s voice from a recorded phone interview.
Whenever someone comes to your house, you want to put your best foot forward and leave a good impression on them. You wouldn’t invite people over to your house, if it was messy, and not give them the proper treatment, such as food, drinks etc. Well, the same attitude reigns true for your website.

When a visitor comes to your website, you only have a matter of seconds, to grab their attention. Studies have shown, that the average web visitor will read around 20% of the text on the page. If your website is messy, with things all over the place, lacks a call to action or clear message, then you can expect your visitors to not stick around for very long.

Below are 7 ways that you can improve your website, whether it’s for extra conversions, readers or the like. 

1. Make Your Site Responsive

We’ve witnessed, over these past couple of years, more and more people using their mobile phones to access the internet, because of this, web designers have started to make responsive sites, sites that alter to fit the screen of the device you are viewing it on. Additionally, search engines started to penalise websites for not being mobile friendly. So, if you have a website, one thing you’ll want to ensure is that it’s responsive, and if it’s not, then you should get to it, right away. If you have a responsive website, you can expect an increase in search engine rankings, more visitors and happier customers.

2. Call to Action Colour Scheme

You’ll want to ensure that the colours that you use for your call to action button(s) are contrasting. For example, if you have a bluish website, then you may want to go with warm colours, like orange and yellow.

If you are able to give your visitors some kind of idea where the link takes them, then you are more likely to get the result that you intend.

3. Testimonial Pages

The reality is that no one checks out a testimonial page, not ever. Can you remember the last time you checked one out? I know I can’t.

If you have clients that have nothing but great things to say about you, that’s great, and it should be out there for all to see. But you want to do it, by scattering the information across the website. If you have video testimonials or case studies, then you should tuck them into product pages and the like.

The reality is that no one will actively seek out pages that praise you, so you will need to adopt a method which will allow you to take advantage of all the positive feedback you have received.

4. Simple Navigation

If you don’t want visitors to your site to get lost and leave your website, then you’re going to want to make a navigation that is easy to use. You’ll want your item list to be no larger than seven, that way, people will be able to better utilise it to navigate the site. You want your labels to be as descriptive as possible, and use a navigation bar that is fixed. If you implement all these things, you can ensure that your visitors will stick around longer than just 20 seconds.

5. Linking Internally

You don’t want your visitors to reach a dead end on your website. Always keep your visitors (and search engine bots) moving around your website. If you have a service page, then you can link it to your contact page, with a simple button.

On your home page, you could link to your service page, for example, just make sure to describe where exactly the link will take them, and they will click on it. 

6. Forgetting About the Fold

Many people make the mistake of thinking that visitors don’t look at anything below the fold on their sites. When in reality, that is anything but the truth.

Scrolling is one of the most common activities that an internet surfing will make. Yes, it makes sense to focus a great deal on the content above the fold, since that is the first thing your visitors will see, but that doesn’t mean you should neglect everything that precedes it.

You should have your most vital information at the top, which will give the visitor a reason to scroll down. If you try and cram things, then you’ll have a page that looks cluttered and untidy.

7. Use Social Media

If you’ve spent any amount of time using the internet, then you should already be aware of how popular these social media networks are. There are hundreds of millions of active users on these websites like Twitter and Instagram, which is why you should have social media buttons on your site to tap into them. There’s a good chance you will be happy with the results, so spend some time integrating this stuff into your blog posts.

8. Use Custom Illustrations

There is something that you can add to your website that will enhance its overall value, and I do not mean stock photos. Custom illustrations is what I’m talking about, and they are highly effective at keeping your visitors on your site, and enhancing the look of your website. If you have anyone in-house that is capable of illustrations for your website, then I say you should definitely take advantage of that. Original images are always better than stock, as they leave a lasting impression on your visitors, which you want.

ABOUT AUTHOR: Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website where he writes extensively computer related issues.

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More and more hospitals and physicians are choosing to move away from paper medical filing systems and gain the benefits of electronic medical records imaging systems, which offers quick and easy as well as multiple, simultaneous access to patient medical records, charts and medical histories of patients to all medical care providers, without having to search files or wait for clerks to get the information.

Replacement of paper based medical filing systems with document management system, including clinical, administrative and financial information, with electronic retention and disposal medical records systems provide a consolidated workflow and efficiency system. Better document organization and faster retrieval and re-filing medical records are also benefits of electronic medical records systems. Reduction of paper to be stored is also significant, as well as freeing of office space for uses other than medical record storage systems, are also important benefits of electronic medical records management, as medical records stored in digital format take up little room.

In addition to the above improvements, there is also improvement in confidentiality, as medical records are protected based on hospital-defined rules and user profiles, and all the files can be secured at document level with password security when medical electronic document imaging and management is used. This security helps keep a practice in compliance with the Gramm-Leach-Bliley Act, which addresses "patient privacy issues", and the Health Insurance Portability and Accountability Act (HIPAA), which addresses sharing electronic information.

There are many technologies that have already made their prominent mark in 2018 and are only a few more applications away from becoming mainstream. These emerging technologies are changing the way we work and interact with others. These technologies revolutionizing the way we do business and making high-tech approaches an integral part of our lives and also reshaping the career space.

1. Internet of Things (IOT)

The Internet of Things enables the next stage of the Internet whereby smart devices and other endpoints get connected via Internet technology.

Internet of Things is a web of hardware devices, home appliances, vehicles and other products embedded with electronics, sensors, connectivity, etc. which empowers these things to connect and exchange information. All the companies are following this technology trends for the business that will change the whole concept of running a business in the future.

The impact ratio will be totally depends on your industry. For example, for those who work in marketing, advertising, media or business management, IoT could provide a wealth of information on how consumers engage with products by tracking their interactions with digital devices. In turn, this data could be used to optimize marketing campaigns and user experiences.

2) Artificial Intelligence

According to the father of Artificial Intelligence, John McCarthy, it is “The science and engineering of making intelligent machines, especially intelligent computer programs”.

Basically, artificial intelligence (AI) is the ability of a machine or a computer program to think and learn. The concept of AI is based on the idea of building machines capable of thinking, acting, and learning like humans.

Its present day tasks of enabling computers to read (studying messages and reports), see (through facial recognition), listen (by enabling Amazon Echo to answer your command), speak ( Siri being able to give you an answer) and even record emotions (through affective computing) will help AI become a technology that no longer needs human intervention to aid its learning.

3) Blockchain

Satoshi Nakamoto is the name used by the unknown person or people who designed bitcoin (first ever cryptocurrency) and created its original reference implementation. As part of the implementation, they also devised the first blockchain database.

Blockchain is a decentralised database that holds a continuously growing list of records or transactions in real time. Each set of transactions is stored together as a block, which is connected to a succession of other blocks in chronological order. Each block uses a digital signature that makes them verifiable, permanent, transparent, and extremely secure.

Since blockchain has evolved and the scientist and researchers integrating the decentralized concept (blockchain) in future technologies like IoT, AI, Web 3.0.

4) Web 3.0

Web 3.0 will be based on semantic web. This is a technology, where information and data are stored in such a way that the computer systems understand them. It may give birth to a next-gen artificial intelligence.

Web 3.0 is slated to be the new paradigm in web interaction and will mark a fundamental change in how developers create websites, but more importantly, how people interact with those websites. Computer scientists and Internet experts believe that this new paradigm in web interaction will further make people’s online lives easier and more intuitive as smarter applications such as better search functions give users exactly what they are looking for, since it will be akin to an artificial intelligence which understands context rather than simply comparing keywords, as is currently the case.

It is the “executable” phrase of Word Wide Web with dynamic applications, interactive services, and “machine-to-machine” interaction. Web 3.0 is a semantic web which refers to the future. In Web 3.0, computers can interpret information like humans and intelligently generate and distribute useful content tailored to the needs of users.

5) Cognitive Technology

Cognitive technology is in the same vein as machine learning and virtual reality except that it’s a broader concept. For example, the cognitive technology umbrella includes things like natural language processing (NLP) and speech recognition. Combined, these different technologies are able to automate and optimize a lot of tasks that were previously done by people, including certain aspects of accounting and analytics.

6) Edge Computing

Edge computing allows data produced by internet of things (IoT) devices to be processed closer to where it is created instead of sending it across long routes to data centers or clouds.

It is a computing element where everything from — information processing, content collection, and its delivery are situated close to the source of information. Latency and connectivity challenges, bandwidth restrictions, and higher functionality are some of the benefits that get embedded at the edge of the source.

7) Voice

The future belongs to Voice. The time when the only relation between voice and technology used to be when we used to talk on our mobile devices is long gone. In fact, the current time of text messaging being the front runner in ecommerce and a prevalent part of users’ interaction with their devices, is also slowly passing us by.

While technologies like Alexa and Siri have already acquainted us with the power of voice in conducting everyday tasks, the applications have still remained very limited. But the future that it has set for itself, has placed Voice based applications in the list of technology trends for 2020.

Final Thoughts

As the technology trends grows faster over time, above mentioned technologies are just a prediction over current technology trends. But in future these technologies might be a starting phase of something big that going to come. As the human minds working all around the clock to innovate and research new ways to live easier in the earth and beyond. The only choice that we have is to wait and watch how extreme these technology will shape our future. Good Luck with that.

Source: This article was originally published on Hackernoon by Vinoth George